
TRS
AN ESG ADVISORY SERVICE
BRINGING CLARITY TO ESG IN
MARKETING & AD PRODUCTION
CURRENT REALITY
CONSUMERS - Expect and willing to pay for more ethical products/ brands.
BRANDS / AGENCIES - Corporate ESG commitments set at organisational level yet not distilled to marketing operations.
CLIENT / AGENCY TEAMS - Unaware of corporate targets and/or don’t know how to meet them.
OBSTACLES
Lack of knowledge, expertise, resource and time.
Data overload; no central visibility.
Pressure to meet corporate commitments with limited to
no understanding of them.
No clear instruction or operational expectations.
WHY ACT NOW
Sustainability and DE&I continue to increase in importance but without evolving marketing operations, corporate targets may remain unmet.
Missed competitive advantages.
The need for a strong ethical narrative to avoid greenwashing and weaponising of DE&I.
What We Offer
We help brands and agencies Transform their ESG strategy, linking it to Marketing Operations with a C-suite endorsed approach that will Renew understanding of organisational commitments through a simplified, clear and measurable framework that will Sustain change throughout the organisation and its creative supply chain.
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1
WHAT WE ARE
• Expert, independent ESG advisors
• Marketing & ad production specialists
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2
WHAT WE´RE NOT
• Corporate ESG consultants
• An agency
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3
WHAT WE DO
• Join the dots and bring operational clarity
• Deliver actionable strategies

4
WHY WE EXIST
• To help brands & agencies move past theory into action
• To make a difference in the industry and protect our future

What We Deliver
THE TRS APPROACH FOCUSES ON HARNESSING EXISTING WORK ALREADY BEING CARRIED OUT BY OTHER PARTNERS ACROSS THE BUSINESS; NOT REPLACING OR DUPLICATING EFFORTS.
DISCOVERY &
TARGETS
Assess corporate ESG
commitments and their
implications for day-to-day
marketing ops and set targets to support them accordingly.
Conduct evaluations of progress to provide insights and recommendations for continuous improvement.
EVALUATE &
OPTIMISE
Develop a tracking and reporting methodology to measure progress against established targets.
MONITOR &
MEASURE
FRAMEWORK & IMPLEMENT
Create a clear framework of the agreed marketing commitments and operational expectations for sustainability and inclusivity.
After 30 years working in the advertising industry, operating at both operational and industry level, I could no longer stand by and witness the lack of tangible action being taken across Sustainability & DE&I. As an industry we already face a huge trust issue and our inability to act and make necessary improvements at an operational level is leaving us exposed to further scrutiny.
Simply put: The clock is ticking and the time for action is now = Transform-Renew-Sustain (TRS) was born to hold a mirror up to our poor progress and to work with pioneering brands and agencies who want to join me in actively tackling our stark reality.
Traci Dunne
Founder of TRS
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