TRS

AN ESG ADVISORY SERVICE

BRINGING CLARITY TO ESG IN
MARKETING & AD PRODUCTION

What We Solve

THE DISCONNECT BETWEEN CORPORATE COMMITMENTS, GOVERNMENTAL REGULATIONS AND MARKETING OPERATIONS

CURRENT REALITY

CONSUMERS - Expect and willing to pay for more ethical products/ brands.

BRANDS / AGENCIES - Corporate ESG commitments set at organisational level yet not distilled to marketing operations.

CLIENT / AGENCY TEAMS - Unaware of corporate targets and/or don’t know how to meet them.

OBSTACLES

Lack of knowledge, expertise, resource and time.

Data overload; no central visibility.

Pressure to meet corporate commitments with limited to
no understanding of them.

No clear instruction or operational expectations.

WHY ACT NOW

Sustainability and DE&I continue to increase in importance but without evolving marketing operations, corporate targets may remain unmet.

Missed competitive advantages.

The need for a strong ethical narrative to avoid greenwashing and weaponising of DE&I.

What We Offer

We help brands and agencies Transform their ESG strategy, linking it to Marketing Operations with a C-suite endorsed approach that will Renew understanding of organisational commitments through a simplified, clear and measurable framework that will Sustain change throughout the organisation and its creative supply chain.

WHAT WE ARE

• Expert, independent ESG advisors
• Marketing & ad production specialists

WHAT WE´RE NOT

• Corporate ESG consultants
• An agency

WHAT WE DO

• Join the dots and bring operational clarity
• Deliver actionable strategies

WHY WE EXIST

• To help brands & agencies move past theory into action
• To make a difference in the industry and protect our future

What We Deliver

THE TRS APPROACH FOCUSES ON HARNESSING EXISTING WORK ALREADY BEING CARRIED OUT BY OTHER PARTNERS ACROSS THE BUSINESS; NOT REPLACING OR DUPLICATING EFFORTS.

DISCOVERY &
TARGETS

Assess corporate ESG
commitments and their
implications for day-to-day
marketing ops and set targets to support them accordingly.

Conduct evaluations of progress to provide insights and recommendations for continuous improvement.

EVALUATE &
OPTIMISE

Develop a tracking and reporting methodology to measure progress against established targets.

MONITOR &
MEASURE

FRAMEWORK & IMPLEMENT

Create a clear framework of the agreed marketing commitments and operational expectations for sustainability and inclusivity.

Who We Are

Transform, Renew, Sustain

After 30 years working in the advertising industry, operating at both operational and industry level, I could no longer stand by and witness the lack of tangible action being taken across Sustainability & DE&I. As an industry we already face a huge trust issue and our inability to act and make necessary improvements at an operational level is leaving us exposed to further scrutiny.

Simply put: The clock is ticking and the time for action is now = Transform-Renew-Sustain (TRS) was born to hold a mirror up to our poor progress and to work with pioneering brands and agencies who want to join me in actively tackling our stark reality.

Traci Dunne

Founder of TRS

TRS